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Generation Z - Online Digital Marketing

What Companies need to know about Generation Z?

Millennials, also known as Generation Y, have experienced a lot of analysis and inspection over recent years, and brands have fine-tuned their strategies…
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Digital Marketing

What is Digital Marketing?

Digital marketing refers to all advertising or online marketing efforts that are delivered through digital channels such as search engines, websites, social media,…
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Backlinks SEO

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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inbound linking

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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